Building an alternative to RDL, genius or madness?

I have never been a fan of RDL reporting. The process and tools are not intuitive or enable me to build what I need. Lately, I have been thinking about a new way of doing this, and in this video, I demo a prototype I built over the weekend of a new report layout engine. Check it out:

https://youtu.be/4zE-Ts8Ep-k